VIVA Africa

Essays from a Marketing PhD - Year One



Research Made Easy

Research Made Easy

  • Error loading feed data.

4th Ghana Graduates Conference

The PearlRichards Foundation, Ghana is delighted to invite you to participate in the 4th Ghana Graduates Conference 2015 (GGC 2015).

The Ghana Graduates Conference is a showcase of research work by undergraduate and postgraduate scholars, as well as scholars in the early years of their professional career, which can contribute to the progress and socio-economic development of our dear nation, Ghana. It serves as a platform for discourse and debate on novel approaches to building a better Ghana. The objectives of this annual conference is to:

  1. To provide a platform for Ghanaian graduates to disseminate their research work.
  2. To enhance the standards of research conducted by Ghanaian graduates.
  3. To build networks for partnerships between Ghanaian research graduates and industry.

The 4th GGC is a follow-up to the successful previous 3rd GGC and 2nd GGC organized at the Alisa Hotel and Silverbird Cinema respectively. Both events were attended by a minimum of 100 participants from Ghana, Nigeria, South Africa and Uganda.

The theme for the 4th Ghana Graduates Conference is DEVELOPMENT THROUGH GRADUATE RESEARCH AND ENTREPRENEURSHIP. GGC 2015 will be hosted at the Engineering Guest House at Kwame Nkrumah University of Science and Technology, Kumasi, from March 19th to 20th 2015. Kumasi seems to be an ideal venue since there is a need to send development-oriented initiatives, such as this, beyond Accra. It is also well-placed for the convergence of tertiary graduates from institutions outside Accra.

Our vision is to create and promote an avenue for communicating and nurturing unique ideas and concepts into sustainable projects or business enterprises.

Submission of Papers | Panel Sessions | Graduates Research Awards Dinner

New Book: Research Made Easy

What are the elements of a good research? Most often than not we face a dilemma in seeking answers to this question. The challenge becomes pronounced when we begin to evaluate the different requirements of the diverse academic audience in the social sciences and business. This book is essential for anyone involved in business and social science studies. Its purpose is not to create a ‘one best format’, but to offer guidelines in starting a research project and the preparation of long essays, theses and dissertations for submission. On completion, the reader would have acquired practical research skills to select a research topic, review literature, identify research gaps, conceptualize research designs, and conduct data collection and analysis to address research gaps.

New Book: Essays from a Marketing PhD - Year One

Essays from a Marketing PhD is a compilation of essays on a variety of topics in the broad areas of Marketing Theory, Philosophy of Science, International Marketing and Marketing Perspectives of Corporate Social Responsibility. These essays are a product of reading and synthesising multiple peer-reviewed articles in the first year of the PhD Marketing qualification at the University of Ghana Business School. This book represents the depth of exposure and understanding gained through reading, as well as attending seminars and workshops in preparation for writing the actual PhD thesis. It is a must read for any PhD student who wishes to have a feel of what the first year of course work for a PhD in Marketing entails, as well as how the end product is most likely to look. It’s a celebration of a great first year in the PhD programme, and of many more successful years to come.