PearlRichards Launches Axxhira Chronicles

Axxhira Chronicles explores the complicated choices embedded in the quest of achieving sustainable development through openness, access and collaboration. The story centers on the promise of traditional medicine amidst the politics of ownership, control and commercialization. The story asks the question, how can resource-poor contexts ensure that they are the prime beneficiaries of their few but unique and scarce resources – traditional medicine-, whiles opening up for collaboration to maximize and sustain the value?