Traditional Medicine Initiative
Traditional medicine is the sum total of knowledge, skills and practices based on the theories, beliefs and experiences indigenous to different cultures that are used to maintain health, as well as to prevent, diagnose, improve or treat physical and mental illnesses.
Key facts
- In some Asian and African countries, 80% of the population depend on traditional medicine for primary health care.
- Herbal medicines are the most lucrative form of traditional medicine, generating billions of dollars in revenue.
- Traditional medicine can treat various infectious and chronic conditions: new antimalarial drugs were developed from the discovery and isolation of artemisinin from Artemisia annua L., a plant used in China for almost 2000 years.
- Counterfeit, poor quality, or adulterated herbal products in international markets are serious patient safety threats.
- More than 100 countries have regulations for herbal medicines.
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We are committed to using multimedia technologies to promote and educate Africans on traditional medicine and protect (intellectual property). Read about this project and our initiatives to achieve this. To know more or volunteer: ideas @ pearlrichards.org

